Georgia football: The strategy behind the West End Zone Project
The West End Zone Project was announced Tuesday for Sanford Stadium with a clear strategy for Georgia football.
The west end zone in Sanford Stadium is getting a facelift. For the fans, the scoreboard is moving a few feet back, a pavilion connecting the bridge to the stadium is being built and new restrooms and concessions are being added.
For the players, a new brand new locker room is coming along with a new entrance tunnel.
But while these are changes that fans and players can and probably will enjoy, they ultimately are not the focus of the West End Zone Project. Actually, like most big projects in major college athletics the focus is on recruiting, and with the project, there is a clear strategy geared towards recruiting.
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Kirby Smart and much of the Georgia football coaching staff are already great recruiters, but some of the things included in the plans have the purpose of making their jobs easier.
A new recruiting room will be beside the new locker room, recruits will have their own pavilion. But probably the biggest addition for recruits is that they will have their own section above the new tunnel and right in the middle of one of the student sections.
Georgia is putting recruits in one of the rowdiest part of Sanford Stadium where they can see up close how passionate fans will be for them if they commit to the University of Georgia.
Kirby Smart has already stated how the new indoor practice facility helped with recruiting, the new projects in the west end of the stadium will double down on that.
Now Smart and future coaches don’t have to rely on just themselves or the history of the program to sell Georgia football. Georgia new looks like a fully modernized college football program, which is something that sells itself.
It will be interesting and different seeing a new tunnel on the west end at first and the new pavilion can be a great area. But if this helps Georgia sign a few more five-stars and lure them away from other programs, then the West End Zone Project will be considered a success.