G-Day is just three hours away. Lets look at the most intriguing aspect of this years Georgia football spring scrimmage.
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Georgia football has not been bashful in their hyping of this years G-Day Game. Last year, it was 93K Day. Kirby Smart’s challenge to fans to fill up Sanford Stadium dominated the marketing of last years G-Day Game.
And fans responded reaching the goal of 93,000. But the on-the-field product was lacking. Jacob Eason was just a true freshman making his first appearance in front of a Sanford Stadium crowd. Grayson Lambert and Brice Ramsey were the other quarterbacks. And, of course, Nick Chubb didn’t play.
This year however, the game itself is the focus of G-Day marketing and the quarterback battle between Jacob Eason and Jake Fromm is taking top billing. It’s almost been built as a heavyweight bout between great quarterbacks you’d see in the regular season.
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This does a few things for Georgia football. One, it communicates to fans that Jake Fromm, is indeed, as good as advertised. Eason may still be the starter, and many stories make it seem like the gap between them is substantially large. But, they want us fans to know that Fromm is good enough to compete with Eason.
Two, it gives fans a reason to look forward to the game. Last year was intriguing with freshmen Eason, Isaac Nauta, Riley Ridley and few others making their first appearance in front of a live Sanford Stadium audience of 93,000 fans. But no Nick Chubb and sitting through series led by Lambert and Ramsey did make the game somewhat lackluster.
This year, fans aren’t walking in hoping to see the freshman blow the veterans away. They want to see a quarterback duel. Marketing the game that way makes fans believe that they will see Eason and Fromm both shine.
And that gives fans not just a reason to come, but a reason to stay. Last year, many fans left after the first half and the stadium was mostly empty by the fourth quarter. With a more interesting and compelling game taking place, the fans that left in 2016 will be compelled to stay in 2017.
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It’s great marketing for a spring scrimmage. It has me more excited for this years G-Day Game than I have for previous games, including last years 93K-Day.
Gates open at 11:30 am, the Alumni Game will begin the festivities and the G-Day Game will begin at 2:00.