In partnership with Krystal, the Spike Squad is spearheading a fan movement this weekend Between The Hedges – the #KrystalRedOut.
“We want Dawgnation to show up wearing all red. You’re gonna see Spike Squad in a way you’ve never seen us before. We’re going all red – red paint, red shorts, red everything. We’ve been working with Krystal. We’re calling it the #KrystalRedOut so fans can use that hashtag on their photos,” said Spike Squad co-President Emily Royal.
This isn’t the first time Spike Squad has led the way for a uniformly-clad crowd at Sanford Stadium. Prior to Georgia football’s primetime matchup with Notre Dame Between The Hedges in 2019, the Spike Squad advocated for a Blackout.
It was a call to action that Dawgs fans heard loud and clear and they responded, wearing their best Georgia-themed Johnny Cash outfits for the 2019 clash with Notre Dame.
“When we did the Blackout for Notre Dame, it was pretty successful. That was led solely by Spike Squad, just through our Twitter following and Instagram following, and our individual members just reaching out to people. With very limited resources and very limited marketing, we were able to get a whole stadium to do a Blackout for the Notre Dame game and make it look like none of their fans showed up, so that’s the goal with this,” said Royal.
The grassroots success may have, in part, led to the partnership with Krystal for the Red0ut.
“The success of the Blackout was one of the reasons Krystal got in touch with us in the first place. They sent us a DM and said, ‘Hey, we wanna work together!’ so for the Red Out , it’s much more organized. We’ve got the support and backing of Krystal, we have a bunch of marketing, all kinds of efforts coming together for this. It’s going to be way bigger, way better, and we couldn’t be more excited,” said Royal.
When asked what the Spike Squad would like to see from Georgia fans Saturday, Royal said, “As hard as people can go, that’s how hard we want them to go. Spike Squad is going all out and we’re also working with Paint Line – they’re going all out. We’re trying to make this as big as possible. One of our main goals is making it look like South Carolina fans didn’t even show up.”
Royal said the Spike Squad needs the help of Georgia fans to spread the word to every corner of Dawgnation this week, “Go to @ugaspikesquad and take our post and post it on your Instagram story. Anything Georgia fans see that they can repost to spread the word, anything and everything helps. Tell your friends to wear red. Dress your dog in red. Tell everybody. Word of mouth is so powerful. We want everybody to get together and make this a big thing.”
And the Red Out won’t stop with the end of the South Carolina game on Saturday night. Wearing red at Krystal locations in Georgia will have benefits into the next week.
According to Royal, “Since we’re working with Krystal, from Sunday, September 19th to Wednesday, September 22nd, if you wear red into any Krystal in Georgia, you can get a free Krystal burger.”
Get our your Saturday best Dawgs fans, it’s time to Red Out Sanford – Go Dawgs!