Notre Dame and Ohio State both just announced new landmark sponsorships. Both programs inked brand new jersey deals allowing an organization to put their patch on the front of their jerseys.
Ohio State signed one of the first deals in the country worth around $17 million per year which was outpaced by Notre Dame who signed a similar deal worth upwards of $18-20 million annually.
Other schools have signed similar deals, but none have reached the level of Ohio State and Notre Dame. These are the programs that Georgia is competing against, so they need to sign a similar deal or risk falling further behind in the NIL landscape.
Georgia's left with no choice but to cash in like Ohio State and Notre Dame
In college football you either have money or you don't. NIL money doesn't guarantee any amount of success, but for a school to compete at the highest level they do need enough to keep up with the biggest spenders in the sport.
One way schools have found to increase their NIL funds is by offering a jersey sponsorship. This allows organization to put their company logo on their uniforms and in some cases on their football fields as well.
Less successful schools have been able to generate a few million dollars per year by selling this sponsorship, but the top dogs like Ohio State and Notre Dame are bringing in close to $20 million per year.
Georgia is yet to sign one of these deals, but they would be wise to act fast so they don't fall behind these other programs and can gain an edge over the schools who choose to not sell this sponsorship. The good news is that Georgia athletic director Josh Brooks has said that Georgia is already looking into making a deal like this.
Georgia AD Josh Brooks discusses what a jersey sponsorship could look like
Back in May Brooks was asked about Georgia potentially adding a jersey sponsorship. Brooks made it very clear that Georgia handles all NIL related matters a certain way, and that has led to all of their success over the past five years, but it sounds like he understands the importance of getting a deal done.
"It's something we're going to take a look at," Brooks said via 247sports.com. "But, you know, we're Georgia. We do things a certain way. We take pride and we love our partnerships with our key partners," Brooks said. "It's got to be the right fit for us. It's got to make sense. We're not just out here chasing dollars just for the sake of chasing dollars. We want to do it the right way."
Brooks also stressed the importance of finding the right partner. They need to have a connection to Georgia in some way and not just be a random business willing to cut a big check.
So not only does it need to be for the right price, but it has to be with the right people too.
"We don't want it just to be anyone and the value's got to be right, right? You don't want to just take a deal too soon," Brooks continued. "We've got a couple irons in the fire, but we've got a few to work through. So whether it's talking about jersey patches, whether it's talking about field logos, we've got a few things in the works."Â
If Georgia is going to crack a deal they need to do it soon. Football season is beginning in one month, so if they want to capitalize on their exposure this season they need to ink a deal so they can start spending that extra money.
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