“Glory Glory Georgia” is a way for Georgia to drive NIL dollars from UGA fans through exclusive content and game day experiences. This Saturday’s matchup against Western Kentucky Georgia will alter the official game ball to have their logo featured on it instead of the classic Georgia “G.”
Even the footballs are custom. We are really doing this. Georgia Whiteout 🥹🥹🥹 pic.twitter.com/XrJpKgdGu7
— Socram (@Socram912) September 7, 2026
This decision comes just one day after Georgia posted highlights of Saturday’s win over Tennessee State behind a paywall on their website. All of these decisions makes you wonder just how far Georgia will go to raise NIL money through their fans instead of just letting them be fans.
Georgia needs to take a step back and realize what they’re asking from their fans
Kirby Smart has made it abundantly clear that he doesn’t want Georgia to be centered around NIL money. Every day in recruiting he shows that he looks for players who aren’t obsessed with how much money they’re making, so these decisions to push NIL donations on the fans makes little sense.
Changing the game ball may not be that big of a deal. Throughout the course of a game fans don’t get that close of a look at the football anyways, but changing the football was done in a attempt to raise NIL money through the fans.
At some point enough has to be enough. Georgia is raising NIL money in so many other ways that begging for fans to donate their hard earned money is a step that they don’t have to take. The average fans is already being priced out of college athletics, so asking for more money out of their pockets is tone deaf to say the least.
Unfortunately Georgia has made these decisions the last few days, and it kind of goes against everything Smart wants his program to be.
Let fans be fans and donors be donors
It no longer feels like fans can just be fans of college sports. Ever since NIL became legal schools have come up with new ways of raising more money, and recently they have been targeting the average fan.
Georgia never felt like a school who targeted their fans, but recently that has changed. They have made it more difficult for fans to just be fans by canceling multiple non-conference home games in favor of neutral site or less exciting games, and now they have to donate money just to watch game highlights.
Georgia has plenty of donors. Those individuals are critical to the financial success of the program which directly impacts the product on the field, but the average fan isn’t a donor. All they want is to go to a game or two every year and consume as much content online and on their TVs as possible without being asked to spend even more money. They don’t want to donate their hard earned money especially after Georgia has been so successful the last five years without them having to pay a penny for that success.
Let donors be donors and let the fans be fans. At some point it’s possible to be asking too much from fans when it comes to money and asking for donations, and altering the game ball and hiding game highlights behind a subscription feels like that tipping point.
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