Georgia football players are highly marketable. That is especially the case with those Bulldogs who become the stars and leaders of the team.
One of the players who fits that mold to perfection is sophomore running back Nate Frazier, who is fresh of an extremely impressive freshman season. This remarkable season from Frazier opened a lot of doors for him both on and off the field, which includes a new NIL deal he has signed right before the 2025 season begins.
Nate Frazier shows off new NIL deal with Beats
Frazier has signed a new NIL deal with Beats ahead of the 2025 season. To promote this new deal, Frazier was featured in their promotional video on social media showing off some cool headphones. And the specific headphones Frazier was wearing were Georgia themed which every UGA fan probably will want to go purchase now.
Eight other college football players also signed a deal with Beats as well including Alabama wide receiver Ryan Williams, Texas defensive lineman Collin Simmons, South Carolina QB LaNorris Sellers and Florida QB DJ Lagway.
This new deal for Frazier is the perfect example of what Kirby Smart means when he preaches relationships over transactions. This message simply means that Smart wants player to come to Georgia because they want to be a Bulldog, not because of the NIL money they could earn during their college careers.
That is why a lot of recruits that commit to Georgia do so when they have higher NIL offers on the table elsewhere. This was likely the case with Frazier, but he is proving that players can make a lot of NIL money off the field at Georgia if their play on the field deserves it.
Frazier will be the starting running back for Georgia this season, and the expectation is that he will shatter all of his stats from last season now that he is the one and only featured back in Georgia's backfield.