New NIL deal sparks Nate Frazier to spoil teammates

Everyone knows that Georgia football has one of the strongest NIL departments in the country. Kirby Smart however has shown that they will not just pay unproven players a large amount of money just to convince them to come play at Georgia though.

This fact turns some players off and makes them not want to come to Georgia in the first place, but those players that aren't bothered by this turn into the perfect players for UGA.

One of the reasons why Smart's NIL strategy works is because of the endless NIL opportunities available to Georgia's players when they arrive on campus. These opportunities won't just be handed to them, but if they can shine on the field then these NIL deals will find them.

That is exactly what happened with running back Nate Frazier who chose to spoil all of his teammates with the help of Beats, who just signed Frazier to a new NIL deal.

Nate Frazier hands out new headphones to entire team after new Beats NIL deal

The above video shows Frazier teaming up with his new NIL partner to reward his teammates with new headphones. And these aren't just any headphones, they are Georgia themed headphones.

Beats selects a handful of college football players every year to sign to an NIL deal, and this year they chose nine of the best players in all of college football. So the fact that they chose Frazier shows just how much of an impact he has had in his one year at Georgia.

This investment by Beats should pay off for them in the long run this season because Frazier will be Georgia's featured running back this season. Frazier showed last year that he can dominate in a more limited role, so it will be exciting to see what he can do as the clear No. 1 running back for Georgia this season.